Tesco Deal Worth €1.2M Secured
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau
(We were busy making ice cream — and next thing you know, we’re in Tesco freezers nationwide.)
Tesco Deal Worth €1.2M Secured
A Milestone Moment for SilverPail and Irish-Made Ice Cream
We’re incredibly proud to announce that SilverPail Dairy has secured a €1.2 million retail contract with Tesco Ireland — one of our biggest commercial wins to date.
This partnership strengthens our presence in the Irish retail space and gives even more customers across the country a taste of what real, quality Irish ice cream is all about.
Here’s why it’s such a big deal (literally).
1. Expanding Our Retail Reach
This new agreement will see SilverPail products stocked across Tesco Ireland’s stores, giving us greater visibility and access to families nationwide. Whether it’s tubs, cups, or indulgent dessert formats — more customers will be enjoying SilverPail this year than ever before.
2. Trusted By Ireland’s Biggest Retailer
Tesco’s confidence in our product speaks volumes. They’ve recognised not only our ability to deliver scale, but also the quality, consistency, and care that goes into every single batch of SilverPail ice cream.
3. Supporting Local at Scale
This partnership isn’t just a win for us — it’s a win for Irish dairy and local suppliers too. Our products are made right here in Fermoy, using Irish cream and milk, by a team of people who have been perfecting this craft for decades.
With Tesco’s backing, we’re able to keep supporting local jobs, farmers, and partners — while bringing our ice cream to even more homes across the country.
4. More Growth = More Innovation
Big moments like these open doors — and not just for production. With increased volume and visibility, we’re now even better positioned to innovate with new flavours, formats, and frozen desserts in the future.
(So yes — your freezer might get a little more exciting soon.)
Here’s to More Irish Ice Cream on More Irish Tables 🇮🇪
This deal marks a new chapter in the SilverPail story — and we’re incredibly grateful to Tesco for believing in what we do.
From the entire team in Fermoy: thank you. We can’t wait to see where this takes us.